There's a whole slew of new merchandise boasting the new Siren logo, new treats, new Starbucks cards, and new drinks! For a full list of 40th Anniversary merch, check out the Starbucks website.
The first thing I did when I walked in was check out the new displays. They were chock full of Tribute blend coffee and Tribute VIA, plus some new drink-ware—mugs and tumblers galore!
|New displays! Hooray!|
|Happy 40th! Tribute blend for all!|
|Petites! Scrumptious little treats.|
Trouble is, it's only available for a limited time. So I'm trying not to get too attached. It's really yummy, though. I definitely recommend it for those of you who, like myself, really enjoy a nice bitter cocoa flavor.
My cup and cup sleeve both boasted the new Siren logo, and I have to say, I really like it. I will still miss the old logo—after all, that's the logo I've always known, ever since my love affair with Starbucks began. But after seeing the new logo in action, actually on the cup, actually on merchandise, I really like its simplicity. It's very minimalistic, clean, and it means that Starbucks can stand on its logo alone; the words "Starbucks" and "Coffee" aren't necessary to identify it as a brand. Not too many companies can say that.
|New logo, new sleeve!|
|My tall Cocoa Cappuccino and the new Siren!|
|Of course they didn't totally ditch the "Starbucks" name.|
|Old Siren, meet New Siren!|
|Way too yummy, seriously.|
I picked up the new Siren logo mug, some Tribute VIA, and an adorable little tote! Oh, and the new cards, of course. I have every intention of going back for one of the tumblers and the Tribute ground coffee + canister. Awesome.
|New cards! New magnets will be on my fridge soon. ;)|
|My new mug! And Tribute VIA!|
|My 'makeshift' VIA holder.|