Monday, September 10, 2012

The Siren Call of Coffee

Yesterday I cleaned out my purse. Backstory: I got this purse in May for my birthday (which you will read about one day in a very shamefully belated birthday blog post, honestly) and this may actually be the first time I've cleaned house, so to speak, since I started carrying the bag.

The first thing you should know is that my purse can hold just about everything but the kitchen sink. I swear once it was cleaned out it weighed several pounds less. (Sidenote—I'm actually planning to do a review of this purse/"What's in your purse" blog post about this particular handbag because when I was thinking of purchasing it, I scoured the internet for good reviews and came up with very few helpful reviews. So stay tuned.)

My purse was seriously getting too heavy, and every time I needed to find something, I had to dig through all this junk—in other words, cleaning it out was way overdue.

So I turned the whole thing upside-down and dumped its entire contents onto my bed. I took a picture, just so you guys could understand how absolutely lazy I am when it comes to using my purse as a combination storage/trash bag.

Promise not to judge me.
See? Everything but the kitchen sink. Also, a lot of napkins.

This picture comes after I sifted through my belongings and pulled out the important stuff. Just so you guys don't think I only carry napkins and straw wrappers in my purse.

So anyway, as I'm going through the pile of stuff on my bed—you know, to make sure I don't accidentally throw away anything important like loose change, or dollars, or socks (yes, I have a spare pair of socks in my purse, even still)— I start noticing a trend: Practically every other wadded up receipt I find is from Starbucks.

That got me wondering what exactly the total would be, you know, if I gathered up all the Starbucks receipts and added them all up.

So I did.
So many receipts...
All in all, between being lose in my purse and tucked away in my wallet, I found 18 Starbucks receipts, spanning in dates from all the way back in May to now. And let me just be clear, by no means is this an accurate representation of how many times I've been to Starbucks since then. In fact, frankly, that's not even as many times as I go to Starbucks in two weeks.

But still, here's what I got—

That's dollars, folks.
What can we learn from this little exercise?

Well, clearly my priorities are very coffee-centered. Because honestly, only on one of those receipts can I claim I was grabbing multiple coffees as a work errand. Pretty much those were all personal coffee purchases.

So, if that isn't being a dedicated brand advocate, I don't know what is.

Sometimes I truly feel that I just can't resist—I really love going to Starbucks. Something about it makes me happy, even if I only just drive through. I actually go so often, I've made friends there. People who know be my name, know my order. Which, let me just tell you, really makes a customer feel appreciated and want to keep coming back.

Starbucks Corp., if you're reading this, please feel free to use the Contact Me button so that we can discuss some sort of compensation for the fact that I am basically spending my life and living at your fine establishment. Or perhaps we can arrange for some complimentary coffee as appreciation for all money I spend on your lovely coffees, teas, pastries, and merchandise.
Oh wait, you already do that...
Or really, just... Never go out of business. Because then what would I do?

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